Ambitious French Company: Plans to Raise 10 Billion Euros to Establish a Bitcoin Treasury

A French publicly listed technology company recently announced an ambitious plan, drawing widespread attention in the cryptocurrency world. The company, named The Blockchain Group, currently holds only $160 million worth of Bitcoin, but its ambitions go far beyond this.

Recently, the company held an important shareholder meeting, with the core agenda being to enhance the company's financing capacity to over 10 billion euros, in order to accelerate its "Bitcoin treasury company" strategy. The company's goal is to increase the number of Bitcoins per share on a fully diluted basis.

The core idea of this strategy is to establish an "insurance" against currency depreciation. The company follows two main strategies: first, financing operations will be issued at a premium based on the stock price, with the recent financing premium ranging from 30% to 70%, aimed at enhancing the interests of existing shareholders. Second, the company takes a long-term perspective, measuring performance in Bitcoin rather than traditional euros or dollars.

The shareholders' meeting not only approved this grand plan but also appointed Alexandre Laizet as the company's director for a term of six years. Laizet will be in charge of Bitcoin strategy; he has been a senior consultant and has devoted himself entirely to the Bitcoin field for the past five years.

It is worth noting that The Blockchain Group did not initially focus on Bitcoin. Until the end of 2023, it was a diversified blockchain technology company with operations in various fields including media, consulting, and software services. However, the company underwent a significant transformation in December 2023, divesting or liquidating outdated subsidiaries to focus on two profitable operating companies.

Since its transformation, the company has made several large-scale purchases of Bitcoin. As of the latest data, the company holds a total of 1,471 Bitcoins, with a total value of $160 million and a holding cost of $102,507 per coin, resulting in an unrealized gain of 5.21%.

The company outlined an ambitious future blueprint: by 2029, the goal is to hold between 21,000 and 42,000 Bitcoins; by 2033, to further increase to between 170,000 and 260,000 Bitcoins, which would account for approximately 1% of the fixed supply of Bitcoin. To support this growth, the company plans to expand its capital raising scale from 300 million euros this year to over 100 billion euros by the early 2030s.

Laizet stated during a media interview that if the U.S. government begins to implement a Bitcoin accumulation plan, it could trigger Bitcoin to enter a "escape velocity" state. He predicts that when Bitcoin adoption reaches 15% to 20%, it will trigger the critical point for mainstream adoption. He also emphasized that 2025 could be the year banks "rush into Bitcoin," followed by their clients.

For companies on how to participate in this new economy, Laizet's advice is simple: buy Bitcoin. He believes that most companies make the same mistake of only putting a small amount of cash into Bitcoin, while The Blockchain Group's model is focused on increasing the number of Bitcoins per share.

Despite the ambitious plans of The Blockchain Group, there remains uncertainty in market performance and the regulatory environment. Whether the company can achieve its grand goals still remains to be seen with time.