“Tweets as Tokens”: A First Look at Trends.fun, the New Solana Platform Backed by an All-Star Team

As the crypto market continues its recent rally, bullish sentiment is on the rise.

Historically, bull runs often bring a wave of new products and the emergence of novel narratives.

On July 18, the Solana ecosystem introduced Trends.fun, a new platform that offers “one-click tweet tokenization.” The launch immediately generated considerable buzz across social media.

In a landscape crowded with similar meme launchpads, a product that can turn tweets into tokens stands out—but what truly propelled Trends.fun into the spotlight was the strong backing it received from prominent figures within Solana and its ecosystem.

Mable Jiang, founder of Trends.fun, previously served as Chief Revenue Officer at STEPN, was a partner at leading venture firm Multicoin Capital, and held the role of Corporate Strategy Manager at DiDi. Recognized as an influential leader in the Solana community, Mable leverages a broad network and significant influence across both the Solana ecosystem and the broader blockchain investment community in Asia. For Trends.fun, she has secured the support of multiple Solana ecosystem heavyweights.

Supporters include Solana co-founder @aeyakovenko, Solana Foundation President Lily Liu, Jupiter co-founders Meow and Siong, Kaito AI founder Yu Hu, LayerZero Labs co-founder Bryan Pellegrino, and Magic Eden co-founder Zhuoxun Yin—representing leaders from every major vertical in the Solana ecosystem.

With such prominent backing, Trends.fun’s foray into SocialFi keeps it at the forefront of Web3 innovation. Following the success of pump.fun and bonk.fun, the market is actively searching for the next breakthrough in SocialFi.

Trends.fun: A Hands-On Introduction

Visit Trends.fun

Each post on the homepage is accompanied by BUY and SELL buttons, allowing users to trade tweet-based tokens instantly with a single click.

When you click on any tweet whose token you want to purchase, you can view key details such as market capitalization and holder distribution at a glance.

To launch a token for a tweet on X (formerly Twitter), users need only paste its link into the prominent input field on the Trends.fun homepage. Token creation is instant and requires no technical knowledge. Importantly, each tweet can only be tokenized once, following a strict first-come, first-served policy. Once a token is created for a tweet, no additional tokens can be created for the same post.

Trending Tokens on Trends.fun

Currently, the most popular tokens on Trends.fun include:

The first tweet from Trends.fun’s official account (8,447 holders; $1.49M market cap)

View Tweet

Token Details

Background introduction tweet on Trends.fun by founder Mable Jiang (3,539 holders; $205,000 market cap)

View Tweet

Token Details

Official Solana and Trends.fun cross-promotion tweet (657 holders; $87,500 market cap)

View Tweet

Token Details

Effortless to Use, Vulnerable to Imitation

In essence, Trends.fun delivers nearly frictionless tweet tokenization: users can launch tokens for any X (formerly Twitter) post through an extremely intuitive interface, all for under $1. For each tokenized tweet, the platform offers transparent dashboards detailing holder counts, real-time market cap, trading activity, and creator information.

If you’re new to the concept of DBC, it stands for DeepBrain Chain—a mechanism designed to tokenize X (formerly Twitter) post content and merge information and value flows. DBC’s core feature is its bonding curve token issuance: users issue tokens linked to X (formerly Twitter) post URLs, with no need for upfront liquidity pools. The token’s price is dictated by organic market demand, not by social engagement metrics (likes, retweets, etc.), and issuers receive a 20% reward in newly minted tokens. This structure incentivizes users to create tokens around timely content and enables them to capture value from social media trends.

For example, if User A discovers a mobile review tweet from User B on X (formerly Twitter) and issues a “PhoneHype” token through Trends.fun, no liquidity is required and the token is immediately available for trading. Should the tweet attract widespread attention and more users buy “PhoneHype,” its price rises accordingly. As the issuer, User A receives a 20% token reward.

X (formerly Twitter) user @Viki_Nan.mp3 has already published a detailed step-by-step guide and analysis.

View Guide Tweet

(Image source: @Viki_Nan.mp3)

Overall, Trends.fun provides an exceptionally seamless user experience, significantly lowering the barrier to token issuance. Anyone can create tokens for posts they believe are “trending.” The DBC on-chain pricing model ensures each token’s price is driven by real buy-and-sell activity, helping prevent price manipulation via fake social signals like mass liking or retweeting.

However, there are risks. Trends.fun’s business model lacks strong defensibility, making it susceptible to rapid imitation by competitors. Additionally, since tokens issued through Trends.fun are tradable on any third-party DEX, users can simply trade popular tokens elsewhere—reducing Trends.fun’s effectiveness as the main issuance or trading hub. Lastly, the DBC model is a double-edged sword: while it protects against manipulation by fake social metrics, it also limits the direct price uplift that organic, high-quality content distribution might otherwise bring.

As Mable Jiang, Trends.fun’s founder, highlighted in her tweet: “AI is driving the cost of content creation toward zero. When views, likes, or even entire posts can be manipulated, on-chain capital becomes a rare and transparent signal of genuine consensus.”

Whether Trends.fun will ultimately redefine SocialFi or InfoFi remains to be seen. However, as the market recovers, every innovative product built around a new narrative is worth exploring and learning from.

Disclaimer:

1. This article is republished from [TechFlow], with copyright retained by the original author [TechFlow]. If you have concerns about this republication, please contact the Gate Learn Team. We will address your request promptly through the appropriate channels.
2. Disclaimer: The views and opinions expressed in this article are those of the author and do not constitute investment advice.
3. All other language versions of this article are translated by the Gate Learn team. Reproduction, distribution, or plagiarism of the translated content is prohibited without acknowledging Gate.