The Importance of Personal Branding and Strategies for Building It

In today's information age, everyone should pay attention to their personal brand. Personal branding is no longer defined solely by the media, but relies more on self-media platforms. This shift is rooted in the transformation of information dissemination.

How to Position Yourself

The primary task of a personal brand is to clarify its positioning. In emerging markets, the focus should be on addressing the needs of specific groups rather than getting overly caught up in the positioning itself. Your positioning is actually reflected in how others perceive you.

Taking "Buying Brother" as an example, the evolution of its positioning is as follows:

1. Determine core values: such as "cling to the strong, learn from the advanced, and walk the right path"
2. Clarify your identity: An experienced person who has been through it.
3. Build a connection with the audience: act as companions, leaders, and other roles.
4. Shape unique characteristics: reflect through friends' evaluations
5. Specific manifestations: including profile picture, introduction, slogan, etc.

Differentiation Strategy

In a highly competitive field, it is crucial to identify unmet needs. For example, creating a "Dialogue Trader" section within the trader community, focusing on the secondary market, and holding online discussions weekly. The key lies in analyzing competitors to uncover differentiated opportunities.

The Three Key Elements of Personal Branding

1. Content
2. Channel
3. Timing

Content Creation

The content should be based on audience analysis, including needs analysis and demographic analysis. The following points need to be considered:

• Scope of demand: from broad to specific
• Audience Profile: Detailed depiction of target users
• Content Positioning: Solutions (Attracting Traffic, Profitability, Conversion)

Source and Presentation of Content

• Refer to competitors' content
• Respond to friend's question
• Share personal experiences

The content can take the form of storytelling, knowledge sharing, process demonstration, interviews, or product introduction.

Choose the appropriate channel

Selection Criteria: The platform where your target audience is located. Understanding the operational mechanisms and algorithm changes of each platform (such as Twitter, YouTube, Douyin, Xiaohongshu) is crucial.

Seize the opportunity

• Follow the trending list
• Analyze content growth trends
• Timely create or become a hot topic

Handling Negative Comments

In the face of criticism, remain calm and see it as an opportunity to expand influence. Think about how to win favor through communication.

Strategies to Attract Investors

1. Utilize influential introducers
2. Provide project background and key data
3. Understand investor needs and develop targeted strategies

The Role of CMO Personal Account

The CMO should establish personal social media accounts, clarify goals (such as fundraising, marketing promotion, investment attraction, etc.), and adjust strategies according to the objectives.

Building a personal brand is a continuous process that requires constant adjustment and improvement. By accurately positioning oneself, creating high-quality content, selecting appropriate channels, and seizing opportunities, anyone can create a unique and influential personal brand.