Renowned encryption trading platform welcomes a new era of branding, launching a new domain and logo

A globally leading cryptocurrency trading platform recently announced the official launch of its new international domain name, along with the release of its new logo. This move aims to unify brand recognition, enhance global influence, and increase user trust, marking the platform's official entry into a new development stage. This brand upgrade initiative not only continues the brand upgrade narrative coinciding with the platform's twelfth anniversary but also aligns closely with its vision of a "next-generation super unicorn exchange" proposed at its recent anniversary celebration held in Dubai, highlighting the platform's critical leap from being a leader to becoming a pioneer, and from technological innovation to deepening its globalization strategy.

Previously, the platform has officially adopted a new Chinese name "大门", symbolizing the gateway to the encryption future for global users. This unified update of the domain name and logo not only showcases the brand's cultural inclusiveness but also heralds a new chapter for the platform in connecting global users and building a trustworthy ecosystem.

Brand Renewal: From Image Upgrade to Strategic Evolution

As a pioneer in the encryption industry, this platform has been focused on building a secure, compliant, and innovative digital asset trading ecosystem since its establishment in 2013. Currently, the platform has served over 23 million users worldwide, supporting spot, contract, leverage, and wealth management trading for more than 3,800 types of cryptocurrencies, ranking among the top in the world in terms of comprehensive strength. At the same time, the platform was the first to adopt zero-knowledge technology to verify the security of reserves, ensuring that platform assets are 100% verifiable. According to the latest reserve report, the total reserves of the platform exceed $10.865 billion, with a reserve ratio of 128.57%.

This brand refresh not only achieves a qualitative leap in the visual aspect but also reflects a key step in the platform's globalization communication strategy through the newly adopted domain name. The domain name is concise and powerful, highly recognizable, and possesses global applicability, which helps enhance users' awareness, professionalism, and trust in the platform. The new logo, with a more modern and minimalist design language, conveys the core philosophy of "trust-based, technology-driven, and continuously evolving," symbolizing the platform's comprehensive upgrades in the three dimensions of technology, ecology, and compliance.

In addition, the group's global platform and all locally licensed platforms will uniformly adopt the new brand, achieving a unified global brand presentation, further consolidating its professional image and international influence as a top global exchange.

Strategic Leap: Building the "Next Generation Super Unicorn Exchange"

Behind the brand upgrade lies the platform's grander strategic vision. At the recent anniversary celebration event, the platform's founder first proposed the development vision of building a "next-generation super unicorn exchange." This strategy emphasizes the platform's systematic leap in three key dimensions:

• Technology-driven: Leading the global digital asset trading experience upgrade through continuous product iteration and breakthroughs in underlying technology;
• Global Compliance: Build a compliance operation network based on licenses and regulatory authorizations from multiple regions worldwide, establishing industry credibility;
• Ecological Integration: Centered around trading, expand diversified businesses such as Web3, infrastructure, and investment to build a closed-loop ecological system.

The platform aims to become a foundational infrastructure platform for the development of the global digital economy by continuously promoting "professional, safe, and open" products and ecological construction, providing trustworthy digital asset services for global users oriented towards the future.

Global Compliance Landscape: Extensive Layout, Blooming at Multiple Points

The group places great importance on "compliance first" and continuously expands its global compliance footprint. In recent years, its global entities have obtained or completed relevant regulatory registrations, license applications, authorizations, or approvals in jurisdictions such as Lithuania, Argentina, Malta, Italy, the Bahamas, Gibraltar, and Hong Kong.

In 2024, the group's subsidiary completed the acquisition of a licensed Japanese exchange, further consolidating its compliance status in the Asia-Pacific region. Recently, the subsidiary has obtained a VASP license under the regulation and supervision of relevant authorities in Dubai, allowing it to provide encryption asset trading services to institutional investors, qualified investors, and retail users. This marks a key step in its expansion into the Middle East and global markets, and also confirms its long-term commitment to safety, transparency, and user protection.

Driven by multiple strategies such as technological innovation, user experience, ecosystem expansion, and global layout, the platform is transitioning from a leading exchange to a trusted global digital financial ecosystem. The renewal of the domain name and logo is not only an upgrade of the brand image but also a signal of the platform's long-term commitment and vision for global users. In the future, the platform will continue to adhere to the development path of putting users first, technological innovation, and global compliance, working hand in hand with global users, developers, and partners to jointly open a secure, open, and sustainable encryption future.